Engage Jacksonville
Animated publication
1Q 2022
ENGAGE JACKSONVILLE MSAOVERVIEW
WELCOME TO WHAT’S NEXT cushmanwakefield.com
WHY JACKSONVILLE?
Source: U.S. Census, Bureau of Labor Statistics, 2020
LABOR POOL & TALENT • Population growth in 2020 was almost double the national average • Jacksonville has a strong pipeline of skilled tech workforce with more than 13,000 IT graduates each year • 150,000 students in a 100 mile radius • Home to four military bases and a strong pipeline of talent
BUSINESS ENVIRONMENT • Diversified economy • Cost-friendly location for business • Business friendly regulatory environment • Top 20 Port in the U.S. with operations spread over three separate facilities
AFFORDABILITY & HOUSING • Cost of living half of larger gateway markets • Median home price is 58% less than the national average • No state income tax • Low corporate tax rate
WORK/LIFE BALANCE • World class beaches and the St. Johns River • Top rated golf courses including the PGA tournament • Professional football and several minor league sports teams • 23 national, state and local parks that take people to the beaches, marshes and area wetlands
ENGAGE JACKSONVILLE MSA OVERVIEW | 2
WHY JACKSONVILLE?
ADVANCED MANUFACTURING
FINANCIAL SERVICES The region’s talent support a wide range of companies in financial services, including banking, investments, insurance, mortgage and cybersecurity. Leading hospitals and cutting edge medical companies have long located in Northeast Florida to tap into its skilled workforce and sizeable consumer base. IT AND INNOVATION The region is considered one of the fastest growing regions for high tech jobs, fed by the solid pipeline of military veterans and graduates from area universities. HEALTHCARE & LIFE SCIENCESS
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Manufacturers find success in Jacksonville due to our infrastructure, competitive business climate and access to talent including 3,000 retiring veterans annually. TRANSPORTATION AND LOGISTICS Two deep-water ports, 3 major interstates (I-95, I-10 and I-295), 3 major railroads and an international airport system make Jacksonville one of the best cities for logistics infrastructure in the Southeast.
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POPULATION GROWTH 7.0% 5-YEAR 2020-25
A U
AVERAGE INCOME $85,500
S T . J O H
2020 Jacksonville Total Population 1.6 MILLION
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RENTER OCCUPIED HOUSING 35.4%
LABOR FORCE 980,000
Jacksonville is the place where talent and companies thrive. The diverse workforce can support business needs in an array of industries and specialties.
POPULATION AGE 20-34 20.6%
BACHELOR OR HIGHER 24.1%
Source: Moody’s, 2021
ENGAGE JACKSONVILLE MSA OVERVIEW | 3
EDUCATION FUNDAMENTALS
TOP COLLEGES BY ENROLLMENT (2020) FLORIDA STATE COLLEGE OF JACKSONVILLE
EDUCATIONAL ATTAINMENT
23,700
15,800
UNIVERSITY OF NORTH FLORIDA
6,500
ST. JOHNS RIVER STATE COLLEGE
3,200
JACKSONVILLE UNIVERSITY
2,700
FLAGLER COLLEGE
TOTAL
51,900
SECONDARY EDUCATION HOME TO TWO OF AMERICA’S TOP HIGH SCHOOLS - NEWSWEEK
St. John’s County has the top school district in Florida. 9 YEARS IN A ROW
STANTON COLLEGE PREP
Source: EMSI 2021
PAXON SCHOOL FOR ADVANCED STUDIES
ENGAGE JACKSONVILLE MSA OVERVIEW | 4
JACKSONVILLE TOURISM
AWARD-WINNING JACKSONVILLE ZOO TOP 25
in the U.S. by Trip Advisor
22MILES of beaches
THENATION’S LARGEST URBAN PARK SYSTEM 80,000 ACRES of green spaces & over
CRUISE INDUSTRY CREATED 460 NEW JOBS & CONTRIBUTES $67 MILLION ANNUALLY
GENERATES $3.2 BILLION IN DIRECT & INDIRECT ECONOMY
20 MILLION VISITORS EVERY YEAR
SUPPORTS 22,000 LOCAL JOBS
40 MILES of hiking trails
2 MAJOR golf tournaments & 2 MAJOR college football games
8PROFESSIONAL sports teams including 1 NFL TEAM
ENGAGE JACKSONVILLE MSA OVERVIEW | 5
CENTRAL BUSINESS DISTRICT DYNAMICS
8,500 RESIDENTS
45,000 DOWNTOWN EMPLOYEES
JACKSONVILLE BY THE NUMBERS
DOWNTOWN ART EVENTS
$910 MILLION INVESTED IN COMMERCIAL RESIDENTIAL/RETAIL PROJECTS $820 MILLION INVESTED IN INFRASTRUCTURE
ART IN PUBLIC PLACES FIRST WEDNESDAY ART WALK ART (RE)PUBLIC HOME TO ONE OF FLORIDA’S THREE FULL-TIME SYMPHONIES
3 FORTUNE 500
COMPANIES CORPORATE HEADQUARTERS
$1.1 BILLION IN PROPOSED DEVELOPMENT PROJECTS
45 MURALS & MOSAICS
10 GALLERIES
39 SCULPTURES
ENGAGE JACKSONVILLE MSA OVERVIEW | 6
ECONOMIC DRIVERS JACKSONVILLE
NEWHOUSING STOCK +7.7K
GROSS METRO PRODUCT +18.3K
POPULATION +110K
NET MIGRATION 55,000
OFFICE-USING EMPLOYMENT 186.6K
FIVE YEAR PROJECTIONS 2021 - 2025 Source Moody’s Analytics
USERS IN THE MARKET Source Moody’s Analytics
JOB GROWTH +75.0K
BIOMEDICAL HEALTHCARE 1 IN 6 JOBS
E-COMMERCE 21.6 MSF Leased in Last 5 Years
JAXPORT +1.3M Teu’s Annaully 2020
INFRASTRUCTURE/ PUBLICWORKS $1.0B in Hwy Projects
Tourism
Global Headquarters
International Airports
Ports
Military Bases
Professional Sports
Higher Education
Major Retail
Source: Moody’s, 2021
ENGAGE JACKSONVILLE MSA OVERVIEW | 7
EMPLOYMENT STRENGTH REGIONAL
Jacksonville is home to 104 regional, corporate, and division headquarters.
NATIONAL & REGIONAL HEADQUARTERS
1,400 EMPLOYEES
1,500 EMPLOYEES
4,500 EMPLOYEES
2,000 EMPLOYEES
7,000 EMPLOYEES
3,900 EMPLOYEES
8,000 EMPLOYEES
2,400 EMPLOYEES
Source: JaxUSA
OTHER NOTABLE EMPLOYERS
• Nemours Foundation • Pilot Coropration of America, Inc. • Comcast
• Adecco Group • Fidelity National Financial • Fanatics
• Web.com • Acosta • Crowley Maritime Corporation
• Vystar Credit Union • Stein Mart • Publix
Source: JAXUSA Partnership 2021
ENGAGE JACKSONVILLE MSA OVERVIEW | 8
HEALTHCARE COVERAGE HOSPITALS &
DUVAL COUNTY
NASSAU COUNTY
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Jacksonville International Airport
a r k R d
Nassau Sound
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Big Talbot Island State Park
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Little Talbot Island State Park
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Atlantic Ocean
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Ford Rd
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Ft. George Island
Main St N
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Fanning Island
Imeson Rd
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Ft. Caroline Rd
t R d
Bulls Bay Hwy
Merrill Rd
M a y p o r
Edgewood Ave
Craig Municipal Airport
Kings Rd
Atlantic Beach
W B eave r St
Arl i n g t on
E x p w y
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Neptune Beach
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W B e a ve r St
Norman d
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Jacksonville Beach
Beach Blvd
Kernan Blvd
San Juan Ave
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University Blvd S
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J Turner Butler Blvd
Timuquana Rd
103rd St
Ponte Vedra Beach
N o rma n d y Bl vd
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Jacksonville Naval Air Station
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Southside Blvd
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a n d i n g Naval Hospital Jacksonville
Baymeadows Rd
Cecil Field
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Roosevelt Blvd
Henry H Buckman Bridge
19 INPATIENT HOSPITALS
CLAY COUNTY
Orange Park
Point Vedra Blvd
4,700+ LICENSED HOSPITAL BEDS
Phillips Hwy
Palm Valley
Lakeside
B l an din g Bl v d
St. John’s River
Source: Florida Health Finder 2018
Fruit Cove
ENGAGE JACKSONVILLE MSA OVERVIEW | 9
Doctors Inlet
St Johns
ST. JOHNS COUNTY Palm Valley Rd
MILITARY PRESENCE & VETERAN PIPELINE
With six military installations in the
Jacksonville area, the military provides employment stability and creates an almost $12 billion economic impact to the county. Sales Activity: $12 billion Consumption: $6.9 million Capital Investment: $2.5 million
Jacksonville has an estimated 17% of Florida’s military economy.
Jacksonville has over 3,000 skilled veterans returning to the private sector.
JACKSONVILLE QUICK STATS
MARINE CORPS BLOUNT ISLAND COMMAND
NAVAL AIR STATION JACKSONVILLE
CAMP BLANDING JOINT TRAINING CENTER
119,000 ACRES OF MILITARY INSTALLATION
30,203 CIVILIAN PERSONNEL
56,598 MILITARY PERSONNEL
2,672 CONTRACTORS
FLEET READINESS CENTER SOUTHEAST
NAVAL AIR STATION MAYPORT
KINGS BAY SUBMARINE BASE
Source: www.enterpriseflorida.com 2018
ENGAGE JACKSONVILLE MSA OVERVIEW | 10
JAXPORT & INTERNATIONAL TRADE
Located at the crossroads of the nation’s rail and highway network, JAXPORT is a global gateway to Florida. JAXPORT is Florida’s largest container port by volume and the nation’s second-busiest vehicle handling port. JAXPORT owns, maintains and markets three cargo terminals, two intermodal rail terminals and one passenger cruise terminal.
JAXPORT FACTS & FIGURES
AND AN ECONOMIC IMPACT OF
PROVIDES 138,500 JOBS
$31.1 BILLION
HANDLED
ANNUALLY
10.0 MILLION TONS
OF CARGO
FEATURES
20 CONTAINER CRANES
AND ACCESS TO
MORE THAN
MORE THAN
(SECOND LARGEST VEHICLE HANDLING PORT IN THE U.S.) 555,900 VEHICLES
1.3 MILLION TEUS
CSX, NORFOLK SOUTHERN, FLORIDA EAST COAST RAILWAY 3 MAJOR RAILROADS
Source: JAXUSA Partnership 2021
ENGAGE JACKSONVILLE MSA OVERVIEW | 11
OFFICE SNAPSHOT 1Q 2022
Direct Vacancy and Rental Rates
Direct Vacancy and Rental Rates
10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
$25.00
TOTAL OFFICE INVENTORY
$20.00
$15.00
$10.00
0.0% 2.0% 4.0% 6.0% 8.0%
DIRECT ASKING RENT $21.89 PSF/YEAR
DIRECT VACANCY 17.8%
$5.00
$0.00
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
24.4 MSF
Direct Net Asking Rental Rate
Direct Vacancy Rate
Direct Leasing Activity Absorption Direct Leasing Activity and Absorption
(1,000,000) (500,000) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
SUBLEASE SPACE % 2.2%
LEASING ACTIVITY 534,082 SF
DIRECT ABSORPTION 42,014 SF
CLASS A
CLASS B
10.8 MSF
11.0 MSF
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
*Figures are year-to-date, rents represent full service
Leasing Activity
Overall Net Absorption
Source: Cushman & Wakefield Research
ENGAGE JACKSONVILLE MSA OVERVIEW | 12
INDUSTRIAL SNAPSHOT 1Q 2022
Direct Vacancy and Rental Rates Direct Vacancy and Rental Rates
$0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00
12.0%
TOTAL INDUSTRIAL INVENTORY
10.0%
8.0%
6.0%
4.0%
DIRECT VACANCY 3.8%
UNDER CONSTRUCTION 3.7 MSF
2.0%
0.0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q 22
101.8 MSF
Direct Net Asking Rental Rate
Direct Vacancy Rate
Leasing Activity/Absorption/Construction Leasing Activity/Absorption/Construction Completions
WAREHOUSE DISTRIBUION
0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
MANUFACTURING 19.2 MSF
LEASING ACTIVITY* 1.4 MSF
DIRECT RENTS $6.45 PSF
78.3 MSF
OVERALL ABSORPTION* 184,300 SF
OFFICE SERVICE 4.3 MSF
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q 22
Leasing Activity
Overall Net Absorption
Construction Completions
Source: Cushman & Wakefield Research
ENGAGE JACKSONVILLE MSA OVERVIEW | 13
RETAIL SNAPSHOT 1Q 2022
Average Rent PSF & Vacancy
Average Rent PSF & Vacancy
$25.00
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%
TOTAL RETAIL INVENTORY
$20.00
$15.00
$10.00
PRICE PSF $199
CAP RATE 6.5%
VACANCY RATE 3.9%
$5.00
$0.00
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
98.9 MSF
Rent PSF
Vacancy
Deliveries & Absorption Rate
Deliveries & Absorption Rate
1,000,000 1,200,000 1,400,000 1,600,000
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%
AVERAGE RENT $20.98 PSF
YTD ABSORPTIONS 42,000 SF
YTD COMPLETIONS 6,500
UNDER CONSTRUCTION 1MSF
0 200,000 400,000 600,000 800,000
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
Deliveries YTD
Absorption % of Inventory
Source: Cushman & Wakefield Research
ENGAGE JACKSONVILLE MSA OVERVIEW | 14
MULTIFAMILY SNAPSHOT 1Q 2022
3,090 UNITS YTD CONSTRUCTION COMPLETIONS 6,291 UNITS UNDER CONSTRUCTION
Rent Rates/Unit & Vacancy
Rent Rates/Unit & Vacancy
TOTAL MULTIFAMILY INVENTORY
$1,000 $1,200 $1,400 $1,600 $1,800 $2,000
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0%
$0 $200 $400 $600 $800
AVERAGE PRICE/UNIT $176,000
CAP RATE 4.3%
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
100,887 UNITS
Rent per Unit
Class A Rent per Unit
Vacancy
Deliveries & Absorption Rate Deliveries & Absorption Rate
1,000 1,500 2,000 2,500 3,000 3,500 4,000
0 0 0 0 0 0 0
AVG ASKING RENT/ UNIT $1,446
YTD ABSORPTION 221 UNITS
CLASS A 36,355 UNITS
0 500
2013 2014 2015 2016 2017 2018 2019 2020 2021 1Q22
Deliveries YTD
Absorption % of Inventory
Source: Cushman & Wakefield Research
ENGAGE JACKSONVILLE MSA OVERVIEW | 15
ENGAGE JACKSONVILLE MSAOVERVIEW 1Q 2022
cushmanwakefield.com
For more information, please contact:
Eric Messer Sr. Research Manager +1 954 377 0519 eric.messer@cushwake.com
Josh Faircloth Sr. Research Analyst +1 813 424 3220 josh.faircloth@cushwake.com
©2022 Cushman & Wakefield. All rights reserved. The information contained within this report is gathered from multiple sources believed to be reliable. The information may contain errors or omissions and is presented without any warranty or representations as to its accuracy.
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