Cushman & Wakefield – Nelson Mullins RFP Response

GENERAL

VISION SESSIONS (FIRM-WIDE & OFFICE SPECIFIC) & FIRM LEADERSHIP PRESENTATIONS The Vision Session, a step C&W exclusively developed for its legal sector clients, provides the forum for NMRS to closely evaluate and discuss the key drivers and goals established by the Firm. The Vision Session consists of a two-to-three-hour work session, personally led by Sherry Cushman, which typically includes the Firm’s Management Committee and Real Estate Committee (if determined), comprised of key firm leaders and future leaders. We will customize the Vision Session specifically for NMRS and will moderate the session to engage in an open discussion to build consensus regarding the goals and objectives of NMRS around your business, financial, and operational drivers (as noted below), which will then guide the development of the Firm’s strategic plan and will pave the way for what will be implemented throughout NMRS’ portfolio. We also encourage local Vision Sessions, which provide an opportunity to educate and build consensus on the local level so buy-in for the portfolio wide strategy is achieved and implemented with full local support. From C&W’s experience, the ability to consensus build each step of the way will greatly support and achieve the best end-game results for the Firm. In addition, or in tandem to the customized Vision Sessions, C&W will present the proprietary analytical results of C&W’s annual Legal Sector Benchmark Survey to NMRS’ firm leadership if deemed necessary by the Firm.

standards, growth management as a result of mergers, decrease in vacancy rates, and utilization of technology to reduce paper--all putting our clients in the most competitive position for the future.

c. Business strategy/consultation By partnering with C&W, NMRS will have access to our unrivalled strategic real estate advisory services, negotiating expertise, superior local market intelligence, extensive legal industry knowledge, proprietary legal sector national benchmarking, best-in-class thought leadership, and consensus building guidance. This breadth of differentiators and law firm expertise goes unmatched within the legal sector. Outlined in Appendix B “Law Firm Test Cases,” the Core Team is seasoned at working with law firm portfolio clients in developing strategies that support their business, financial, and operational objectives. While we create customized solutions for each firm, the driving principle for each strategy we develop is similar: create a new work environment that will improve overall operations, client services, and morale for all, while at the same time reducing real estate overhead costs, which will best position the firm to compete in the future for clients and talent. In particular, refer to test case #1 on page 57, where we worked with a firm who had recently gone through a significant merger and the firm’s profits were being impacted by high vacancy rates throughout the portfolio. C&W worked with the firm’s leadership to overcome the biggest hurdle of building consensus amongst the attorneys to implement firm-wide standards throughout the portfolio that better supported their business including profits, recruiting and retention, and overall improved client services and operations. Below are just some of the ways that we will work with NRMS develop a firm-wide strategy and build consensus to positively affect change.

16 Legal Sector Advisory Group | ADVISING FOR EXCELLENCE