Creative Village Proposal_4.7_draft

PROJECT DESIGN REVIEW

PROJECT LEASE UP

THE PLAN

WHY C&W

INTRODUCTION

THE PLAN

LEASE-UP GAME PLAN TIMELINE

MONTHS 2-4

MONTHS 26-32+

MONTH 1

MONTHS 4-9

MONTHS 10-26

• Meeting with “Parcel X” Project Team to Establish Focused Message and Brand • Gather Existing Conceptual Renderings and Create Sample Floor Plan Renderings via Saltmine • Press Release Announcing the Project with New Brand and Focused Message • List Available Space on CoStar, LoopNet Premium, 42Floors, CushmanWakefield.com, etc. • Call and Email Campaign Direct to Targeted Tenants and Brokers • Develop Targeted Digital Marketing Campaign with RealtyAds (Instagram, LinkedIn, Facebook, Google) • Generate Energy in Marketplace

• Begin Bi-Annual Review of Leasing and Marketing Efforts with Project Team • Revise Strategic Marketing Plan as Needed • Maintain All Proactive Marketing Efforts to Identify Any New Opportunities • Continued Proposal and Lease Negotiation Efforts • Achieve 100% Lease-Up

• Professional Photo and Video Shoot • Update All Marketing Collateral • Tenant Buildouts Commence • Project Delivers and Tenant(s) Take Occupancy

• Publish Branded Marketing Materials Including Tour Books, Property Video, and Website • Launch RealtyAds Campaign Focused Towards Decision Makers for Targeted Tenants • Broker Lunch Presentations and Coffee Meetings • Hand Deliver Marketing Packages to Targeted Tenants with Pending Lease Expirations Development Resources (Orlando Economic Partnership, Enterprise Florida, etc.) to Maximize Exposure • Lease Proposal Negotiations with Target Tenants • Meet with Economic

• Open Discussions with C&W Flexible Workplace Solutions Team • Site Tours and Virtual Walk- Throughs and Space Planning via Saltmine • Monthly Broker Follow-Up Coffee/Lunch Meetings • Reevaluate and Identify New Target Tenants and Contacts • Adjust Targets for Call, Email, and RealtyAds Marketing Campaigns • Lease Negotiations and Execution • Achieve 50% Pre-lease

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