Case Studies

PROJECT OVERVIEW United Way of Central Maryland is a $31M not-for-profit that helps fight poverty in central Maryland with programs encouraging self-sufficiency.

CHALLENGE Their Central Maryland headquarters was located in the Central Business District with relatively high rents, inefficient space and paid parking. Additionally, although the location was ideal for the Development Team with its close proximity to their donor base, it was not designed or located to easily host events.

CLIENT United Way of Central Maryland

SQUARE FOOTAGE

SOLUTION

Cushman & Wakefield compiled extensive data on locations with large, efficient floor plates, free parking and communal amenities for fundraising events held several times throughout the year. Although the location was less convenient for the Development Team, United Way implemented a “work from home and flexible hours policy” to allow those employees who are on the road to be more strategic with planning their days out of the office. Ultimately, we were able to negotiate a 10 Year Deal, saving them $2.75M dollars over the term that was redirected to programming for those in need.

30,000 SF

LOCATION

Baltimore, MD

CLIENT RESPONSE

SERVICES

“Trusted partners, great advocates and skilled negotiators just begin to describe Cushman & Wakefield. Their knowledge of the market and responsiveness to our needs, coupled with savvy economic analysis, helped drive terms that are now enabling us to better pursue our mission, driving more dollars into our work to empower families in need and less into operating costs.”

Tenant Representation Financial Analysis Workplace Strategy

Martina Martin SVP and Chief Operating Officer United Way of Central Maryland