CW Retail Services Main Capabilities Overview 2017

OCCUPIER / RETAILER Representation

OWNER / INVESTOR Representation

Cushman & Wakefield utilizes a data-driven, analytical approach to understand the unique relationship that a client’s brand has with customers — and how the right timing and strategy can elevate that connection. Whether addressing a request for a single unit or an entire market entry plan for leading retailers to new concept start-ups, our experts help clients define their specific retail requirements. We act as strategic advisors to secure locations that fulfill business objectives and reach the target customer at terms that set the stage for future success. For tenants looking to streamline their real estate experience, Cushman & Wakefield also has the resources to assist with project management, facility management, sublease disposition, and portfolio administration.

We understand the nuances and complexities of all property types — and use this knowledge to serve as a long-term partner to clients. Our retail specialists and researchers constantly analyze and engage their local markets, o“ering clients insight into current conditions, hidden opportunities, and trends. Leasing professionals create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and determine and execute on financing strategies. Through the full-service resources of the Cushman & Wakefield organization, clients also have the opportunity to solve for added needs involving property and asset management,

STRATEGIC PLANNING Evaluation and identification of the essential factors for decision making: • Socioeconomic and demographic data • Accessibility and transportation patterns • Pedestrian flow • Tourist counts • Existing store locations • Unit-level sales productivity • Gross occupancy cost • Expansion considerations SITE SELECTION AND ACQUISITION Strategic planning underpinned by market insights: • Location screening and evaluation • Location ranking and recommendations according to a custom set of benchmarks • Negotiation DISPOSITION Site disposition services, from initial planning to implementation: • Strategic portfolio reviews • Property positioning and marketing • O“er solicitation and review • Contract negotiation and execution PROJECT AND DEVELOPMENT SERVICES • Programming, planning, and design • Bid and procurement • Construction management • Vendor management • POS installation

MULTI-MARKET TRANSACTION MANAGEMENT • Broker selection • Process and document management PORTFOLIO ADMINISTRATION • Lease administration • Payables management • Accounting and financial lease audit and reconciliation • Asset tracking • Contract management and compliance • Performance metrics • Savings/Cost avoidance • Abstracting and auditing • Tracking and reporting ASSET SERVICES • Financial management • Engineering management • Contract and vendor management • Sustainability consulting • 24/7 facilities management call center • Facilities audits and assessments VALUATION AND ADVISORY • Valuation

STRATEGIC PLANNING Evaluating and identifying the essential factors that aid in decision making: • Market and property analysis • Brand positioning • Portfolio evaluation • Tenant mix and target tenant analysis • Market share and retail demand forecasting MARKETING AND LEASING Assisting with all aspects of property marketing, from initial planning to successful lease execution: • Property positioning • Marketing and leasing strategy • Marketing program execution • Lease negotiations EXIT STRATEGIES / DISPOSITION SERVICES Comprehensive advice, execution, and investment management services: • Financing strategy and implementation • Structuring and arranging/placement of debt and equity • Investment sales

PROPERTY/ASSET MANAGEMENT • Programs that increase operating eœciencies, control expenses, manage energy-streamlining processes, assure adherence to applicable rules and regulations, leverage economies of scale through group purchasing, and increase tenant satisfaction PROJECT AND DEVELOPMENT SERVICES • Management and oversight of budgets, schedules, vendors and contractors related to space build-out and capital projects VALUATION AND ADVISORY • Valuation and advisory services related to acquisition, disposition, financing, litigation, taxes, and financial reporting LEASE ADMINISTRATION • Technology consulting

• A/R processing • Invoice reviews • Abstractions • Data management

PORTFOLIO MANAGEMENT • Practices, processes, tools, and technology to deliver consistent services across a portfolio of assets

• Property tax services • Appraisal management • Portfolio valuation

Find out more about Cushman & Wakefield: cushwakeretail.com @CushWakeRETAIL cwglobalretailguide.com

• Merchandising graphics/signage • General contractor management • Capital projects • New construction • Prototype/Specification services • Remodels

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