CW Retail - Food Halls Report

MULTIPLE LOCATIONS: NEW YORK MIDTOWN, NEW YORK FINANCIAL DISTRICT, CHICAGO AND COMING SOON TO BOSTON AND LOS ANGELES

Eataly

I f there is a single face to the food hall trend for the average American consumer, it is the face of Eataly. Italian businessman Oscar Farinetti launched the Eataly concept in 2007 in a shuttered vermouth factory in Turin, Italy. Since then, Eataly has opened 13 stores in Italy, three in the U.S. and additional locations in Sao Paolo, Monaco, Istanbul, Dubai, Tokyo and Seoul. Currently under development is Eataly World, a 20-acre gourmet theme park near Bologna, Italy that will feature more than 20 sit-down restaurants and “educational working farms” where visitors can experience the farm-to-fork movement first-hand. Bastianich to help create what is now the model of the single-purveyor food hall. Instead of leasing space on a plug-and- play basis to individual vendors, Eataly partners with artisanal vendors and then manages those partnerships, creating a chef-driven experience that delivers a gourmet marketplace and authentic, prepared Italian food options under one roof. Those options range from pizza and street food to fresh pasta, seafood, steak and chops. In the U.S., Eataly has partnered with celebrity chefs Mario Batali and Joe

To date there are three locations open in the U.S., with another two slated for delivery in early 2017. The 58,000 sf Eataly in New York City’s Flatiron Building was the chain’s first location in the U.S., having opened in 2010. Following was the 63,000 sf Eataly Chicago, which opened on the Windy City’s Miracle Mile in 2013. In August of this year, Eataly opened its second New York City location at the new Westfield World Trade Center Mall; its 45,000 sf arguably serves as one of the Mall’s major anchor tenants. Other U.S.-based Eataly projects are in progress. The 45,000 sf Eataly Boston is currently under construction at the Prudential Center in Boston’s Back Bay neighborhood, and scheduled for delivery in late 2016. Los Angeles’ first Eataly is the focal point of Westfield’s massive $800 million renovation of its Century City Mall, and scheduled to open in early 2017. Meanwhile, rumors continue about potential deals for Eataly locations in Philadelphia, Washington DC and a number of other cities. Look for more Eataly food halls to enter the development pipeline in the months ahead, with this concept increasingly proving to be a favorite new mall anchor tenant.

Food Halls of America 2016

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