CW Retail - Craft Brew Report

THE CRAFT BREWING REVOLUTION

• Brewpubs incorporate a restaurant component. The beer is typically

to the Brewers Association, overall beer sales in the U.S. totaled $107.6 billion in 2016.

dispensed directly from on-site storage tanks and is intended primarily for on-site sales which account for at least 25% of total sales. • Regional Craft Breweries are independent operators that produce traditional and innovative beers totaling between 15,000 to 6,000,000 barrels per year. • Contract Brewers are businesses that are hired by other breweries to produce their beer. Craft Beer is Gaining on Big Beer The economic impact of the brewing industry in the U.S. is significant. According

The craft beer market accounted for $23.5 billion or 22% of total U.S. beer market sales in 2016; that is a year-over-year growth of 10%. Craft beer’s market share may actually be underreported since the tracking methods include retail distribution channels, and likely miss a large percentage of on-site sales. One factor playing a role in the market share of craft beer sales figures is the price differential between craft beer and mass- produced brews. Craft beer drinkers are willing to pay a premium per pint because they know they are getting something different. They understand the generally higher price point of craft beer is due to

BLACK BOTTLE BREWERY FORT COLLINS , CO

How does a brewery squeeze a tasting room with food and a production facility into roughly 2,500 sf of grade level space? Black Bottle Brewery in Fort Collins, CO, went down and out. They converted the storage basement to a production space and permanently

removed a 20’ x 20’ section of the main level to transfer equipment including four 20bbl fermenters, 10bbl fermenters and an 800-sf cooler downstairs. A 2-ton jib crane is used to move equipment, materials and finished product in and out of the basement. The parking lot houses both a 60,000-lb grain silo that sends grain into the building as well as a spent grain bin. All of this sits

at an intersection that sees average traffic of 70,000 vehicles per day.

CUSHMAN & WAKEFIELD

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