Assets Services Multifamily Capabilities | National

PRE-DEVELOPMENT CONSULTING SERVICES

OPERATIONS • Track market rents within three miles of subject property or identified comp set; provide regular market surveys to track competitor performances • Provide property interior unit layout and finish recommendations to optimize space and appeal to target demographic • Provide property amenity layout and programming recommendations • Attend construction meetings for operational and logistics input as needed • Provide a comprehensive lease-up timeline • Review property service contracts • Analyze pro forma underwriting • Recommend property staffing count and schedule • Suggest property FF&E planning, budgeting, and selection • Provide property office set-up recommendations • Review property operations technology • Work with interior designer to ensure selections are both aesthetically pleasing and durable

MARKETING • Research target demographics

• Create lifestyle channels for our potential renters/prospects based off demographic reporting • Provide property branding and design feedback • Assist with the development of marketing collateral and content inclusive of brochures, stationery, promotional items, 3D photo realistic renderings, VR 360 tours, and 3D floor plans • Develop the digital experience and journey • Curate and execute a robust digital marketing campaign that will drive quality traffic • Strategize and execute the renter’s journey focused on a sensory approach • Create the resident’s experience and discover what events will be beneficial to attract attention to the property during a lease-up

Cushman & Wakefield | 11