Asset Services Insights - Spring 2016

What it means for Cushman & Wakefield Culture:

Culture is a way of life for a group of people—the shared actions, beliefs, values, and symbols that are passed along from generation to generation. According to a recent survey conducted by the Katzenbach Center, 84% of people believe a company’s culture is critical to its business success. I joined our firm in 2007 when I accepted a position with legacy Cassidy Turley. The company had a strong reputation of success and client care, supported by positive leadership. I was thrilled to be a part of it. As I look back, I know it was the best career move I could have made. After nine years and two global mergers, it is still our entrepreneurial, collaborative, and client-centric culture that keeps me engaged and loyal to the company and my colleagues. Positive cultures are contagious. They create a ripple effect, permeating the industry in a way that is noticed, but cannot be copied. As the new Cushman & Wakefield, we are in a unique position and entrusted with the great responsibility for creating a culture envied by many. We must not lose sight of the impact our culture has on our people, our clients, and our legacy within the industry. Our budding culture is the accumulation of strengths from our legacy organizations and the recognition that alone we are good, but together we are great. When we seek opportunities to leverage each other’s expertise to create superior solutions for our clients, we reinforce trust and respect for our colleagues. Our clients notice the difference in service quality when our teams work in synergy, rewarding us with more business and opportunities to grow our relationship with them.

Our culture, cultivated and driven by our people, will raise the bar on expectations in the commercial real estate industry.

WILLIAM GRILLO, Senior Managing Director Washington, DC City Lead

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