8191_E_Kaiser_Blvd_BOV

Office Building For Sale Service Methodology

THE KEY ELEMENTS OF THE MARKETING STRATEGY

We approach the marketing process from a perspective that demands both quantity and quality. Our marketing program will contact over 3,000 businesses in the first three months of the listing. 1. Shift focus toward office flex occupiers. The market is experiencing more demand and less competition than the office market and the value difference is negligible. A user buyer will reduce or eliminate tenant improvements, rent concessions and lease commissions. 2. Create a marketing system — We will create user friendly marketing pieces that connect with the KAISER property. Including:

service databases Every tour accompanied by a member of the Team Electronic brochures/materials distributed regularly to brokers

Target User Community

Utilize Cushman & Wakefield’s proprietary Tenants in the Market list Email campaign to targeted users in the market Direct phone canvasing “Boots on the Ground” – Direct canvasing of not only East Anaheim but Corona, North and West Orange County as well

Brochures Website Postcards E-mail Blast Drone

3. Deliver Better Intelligence — Our Leasing Team has more boots on the ground, better organization and higher transaction volume than our competitors. We will provide a deeper prospect list and qualifying drivers such as; reputation, origination, credit worthiness, competition, renewal probability and tenant representation tactics. Most importantly, we will identify trends and target marketing to expanding industries.

4. Marketing Process— Two Tiered Marketing Plan

Target Brokerage Community

# Photo Personal calls to brokers in the market Utilize marketing Team’s relationship with key brokers List property on multiple listing Address

Size SF

Rate

15771 Red Hill Ave. Tustin, CA

1

96,000

$245

26970 Aliso Viejo Pkwy Aliso Viejo, CA

2

38,716

$315

14192 Franklin Ave. Tustin, CA

3

95,458

$220

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