Retail Services - Main Capabilities Overview - Brochure

EXPERIENTIAL RETAIL- (n.) The thoughtful combination of art and science in delivering the consumer a memorable physical interaction within a set space that relates to a brand’s message, products or services.

LAST-MILE DELIVERY – (n.) Final part of the journey (and most costly to the retailer due to logistics) for your purchased goods to reach their destination.

IMMERSIVE EXPERIENCE – (n.) An environment that envelopes you to the point you feel you are inside, and a part of it. REDEFINING THE RETAIL EXPERIENCE

INFLUENCER – (n.) Social media mogul with a large online following and able to persuade others easily due to their reputation and reach. NEWCOMMERCE – (n.) The holistic collaboration between Cushman & Wakefield’s Retail Services platform with our Logistics, Industrial, and eCommerce expertise.

USER EXPERIENCE – (n.) The attitudes and emotions felt about a product, service, or brand through their multi-channel delivery process.

CO-MINGLING – (v.) The mixed-use environment: Eat, sleep, live, work, drink, play, shop, socialize, learn.

CLICKS-TO-BRICKS – (n.) A retailer who starts out with a digital, online presence only, and eventually expands their commerce strategy to include physical store locations in various real estate formats and locations.