2023 Marketing Guide

MARKETING STRATEGY STRUCTURE

Much like a healthy diet, a healthy marketing strategy contains a mix of essential media channels. These channels strategically support the acquisition of new prospects and retention of residents. The strategic mix creates an interplay of a robust digital and social media strategy, supported by a strong brand experience. 1 DIGITAL ADVERTISING Digital advertising to millions of consumers (ex: ILS, PPC, Retargeting, etc.)

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SEO Supports your brand domination in the digital space

DIRECTORY LISTINGS Ensures consumers can find you locally

SOCIAL MEDIA Demonstrates your brand and community experience

REPUTATION MANAGEMENT Know what people are saying about your brand and manage your brand’s perception