2023 Marketing Guide

CONTENTS

MEDIA CHANNEL GUIDE Marketing Recommendations Marketing Strategy Structure

CRAIGSLIST POSTING TOOLS | VIDEOS & PHOTOS PostEngine (formerly Rooof) 30 LCP Media 31 RealPage 32

8 9

INTERNET LISTING SERVICES (ILS) Apartment List

11

WEBSITE CHATBOTS BetterBot

The Apartments.com

12 13 14 15

Rent . Zillow

34

MARKETING MATERIALS & PROMOTIONAL ITEMS & SIGNS Benson: C&W Marketing Store

Zumper

36 37

SOCIAL MEDIA & REPUTATION ApartmentRatings.com

Benson Signs

17 18 19

Opiniion

VENDOR PRICING

38

Yelp

RentRep .

20

SoCi

21

SEM & SEO ApartmentSEO Premier Marketing

23 24 26 27 28

Reach Local RentSearch

Street Digital Media