2023 Marketing Guide

VENDOR PRICING

PRODUCT

COST COST PER PAGE #

SERVICE PROVIDED/DESCRIPTION

Rent. Network: Apartment Guide, Rent.com, Rentals.com, and Redfin (Cont.)

$529 $439 $319 $359 $299 $219

Affordable 51-99 Units <50 Units Affordable 51-99 Units <50 Units

Per Month Per Property

Gold

Per Month Per Property

Silver

RentTarget.

Location-based advertising with the ability to target renters based on where they are at a given moment or the places they’ve visited over a period of time.

Leadmail and GeoFencing solutions

Per Month Per Property

13

$399

Zillow.com, Trulia.com, Hotpads.com

$340/mo 1-49 Units

$400/mo 50-99 Units

Enhanced Package includes: • Enhanced level exposure on Zillow, Trulia, Hotpads • Sponsored native “display advertisement” in search results that drives renters to the property website • Link to community website prominently featured on Listing

Zillow Rent Connect ENHANCED PACKAGE Up leveled advertising with greater exposure and promoted listings.

$510/mo 100-199 Units

• Priority placement on nearby listings • Rent comparisons and audience insights

$575/mo 200+ Units

Specialty (affordable/ senior/student)

$445/mo

$890/mo 1-49 Units

Zillow Rent Connect PREMIUM PACKAGE (3x more exposure) The best features of Zillow Rent Connect, from extensive network exposure to email and social.

Premium Package includes Enhanced features and: • Premium level exposure on Zillow, Trulia, Hotpads, Facebook, and Instagram • Facebook and Instagram advertisement • Instagram Stories advertisement • Inclusion in outreach emails to renters searching in your market • Professional Zillow 3D Home Production

$950/mo 50-99 Units

15

$1,060/mo 100-199 Units

$1,125/mo 200+ Units

Specialty (affordable/ senior/student)

$995/mo

$1,390/mo 1-49 Units

Zillow Rent Connect PREMIUM PLUS PACKAGE (5.5x more exposure) Premium Plus adds more exposure to the top-of-the-line offerings of Premium, helping properties stand out even more

$1,450/mo 50-99 Units

Premium Plus Package includes Premium features and: • Premium Plus level exposure on Zillow, Trulia, Hotpads, Facebook, and Instagram

$1,560/mo 100-199 Units

$1,625/mo 200+ Units

Specialty (affordable/ senior/student)

$1,495/mo