2023 Marketing Guide

INTERNET LISTING SERVICES (ILS)

For more information, please visit ZillowRentals.com

• Zillow Rentals is a hybrid ILS designed to drive qualified renters to you via traditional “ILS” lead and through a high volume of engaged, down funnel visits to your property website. • Choose from our packages to meet your community’s occupancy goals: ENHANCED | PREMIUM | PREMIUM PLUS • Zillow Group captured more than two-thirds of the total market share for the online real estate category in the US. • Zillow and Zillow Rentals apps drive 2-3X the engagement of regular web searches-- sessions are longer and our app users return at a higher rate. • Zillow Rentals has had nearly 2x the number of visits than its closest competitor on the web • Zillow Rentals consists of 3 of the top 6 rental search sites (Zillow, Trulia, Hotpads) • Over two-thirds of total rental traffic is from mobile devices • To provide the best renter shopping experience, Zillow Group has a “rental consumer first approach” Zillow Rentals has never had a stronger presence online, and with more than 25 Million average monthly unique visitors, now the #1 most visited rental network. The Zillow Rentals is the most visited rentals network and operates the largest real estate network on the web, with the most unique visitors in the US.

FUELING MORE EXPOSURE THROUGH CROSSOVER TRAFFIC

57% 47%

of first-time home buyers also consider renting

of all home buyers also consider renting

10M Google Play downloads 6.1M user reviews 4.8 Stars of satisfaction ZILLOW’S LEADING APPS HAVE

CONTACT: KERRY MANION E: kerrym@zillowgroup.com P: +1 206 310 5511 National Support E: NationalSupport@ZillowGroup.com

PRICING: Please see “Vendor Pricing” section for a detailed list of costs and services.