2021 Environmental Social Governance (ESG) Report

Q: You have been with Cushman & Wakefield and C&W Services for more than a decade. Tell us about the path you took to your current position. A: Professionally, I started my career in consulting. One thing that years of consulting—especially in process and technology transformation—affords you is a well-built muscle around learning at a rapid pace. I spent most of my consulting years across multiple industries fine tuning their manufacturing, distribution and enterprise resource planning (ERP) platform strategies. As many who have been down the consulting path can attest, being on the road 100% of the time soon catches up to you, and I pivoted to applying the same consulting-focused, challenge-the-status quo mentality, within a few firms prior to joining what is now Cushman & Wakefield as Vice President of Global Applications. I’ve held multiple expansive roles and have served as a technology thought leader throughout my journey, notably serving as CIO for our C&W Services business as well as leading our enterprise technology strategy during a high-paced acquisition period working toward our successful initial public offering (IPO). My path to this seat was not as straight forward as one would assume. I leaned into every single chance to learn and partner with the business. I looked at each and every opportunity as a way to infill gaps in my core competencies and learn a different aspect of the business. I built my brand via my authentic partnerships across all levels and disciplines of the organization, one by one, and bolstered them with delivery excellence at every opportunity.

From a personal perspective, I’m a proud Iranian American who immigrated to the U.S. at a young age and is working hard at raising two young men who value their culture and are allies to all those around them who may need their voices amplified. I am a dedicated, hard-charging yet empathetic leader who is not afraid to roll up her sleeves and genuinely believes that we make the greatest impact when we show up together. I am grateful for my personal lived experience of being an immigrant, growing up in consulting across multitudes of industries and leading in a traditionally male-dominated environment, as each experience provided me with empathy points that I often lean on to drive meaningful connection with our colleagues and clients. Q: How do you see your role making an impact in the broader technology industry? A: I am hopeful that I can impact the broader industry in two distinct ways. First, I will be using my seat to continue to educate, support and uplift women in technology. I currently serve as a member of T200, an organization whose mission is to foster, celebrate and advance women’s leadership in tech. One thing I try to do is to demystify this role, to help women embrace the opportunity and to lead in a manner that is authentic to them. Second, I hope to make a positive impact on the way technology is consumed across the CRE industry. I look forward to leading our transformation on aligning the data and digital experiences that unite the employee experience with the physical building experience across all of our core platforms.

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